NEW CAR SHARING TRENDS IN CHINA

As of April 10, you pay 1.6 yuan per kilometer, and time-based tariffs are based on the different times of the day. Didi Chuxing, the largest Chinese startup based on the sharing of a freight vehicle, launched in Beijing a time-based pricing system to encourage users to change their shifts from peak to quiet times Chinese media reports. Motorists will have to pay mileage and fare in time. Starting April 10, those who book conventional cars through Didi’s platform must pay 1.6 yuan (about $ 0.23) per kilometer as mileage. The time rate is charged on a different time basis. At peak times, morning and evening, it is 0.8 yuan per minute, and from 9 am to 6 pm it rises to 1 yuan per minute. Also, the initial price and the kilometer fare have been adjusted to encourage long distance travel. The original price for using a car through the platform has been increased to 13 yuan by the previous 10 yuan, while the mileage rate at regular times ranged from 0.2 yuan to 0.5 yuan per minute, the company reports. A recent Didi Chuxing significant date analysis revealed that in Beijing for people it was easier to get a car between 10 am and 5 pm with a favorable average of 83.2% Hours from 9 am to 11 pm when only half of people could find a car. Many motorists had finished working for that hour, but the demand for using a vehicle had not shown a drop in that time zone, and this had generated a shortage of supply. Didi also encourages users to share a car while traveling and grants a 38% discount to those who book shared vehicles, according to the company.

See Also Marketing to China and Daxue Consulting market research in China