Car components in China

The Fluid Transfer Systems business studies, designs, and manufactures liquid or gas transfer circuits for vehicles. Companies work with various materials including elastomers, plastomers, and metals and designs thermal, clamping, acoustic, dynamic, and fluid transfer systems for diesel engines using finite element analysis. The system designs include multi material air system solutions for air ducts with mufflers; the development of diesel particulate filter systems and multi-material solutions for sensor diesel particulate filter hose assemblies; devices for common rail return hoses in rubber or plastic materials; supply and return hoses for diesel applications in metallic, rubber, and plastic as well as material compatible with biofuels; and a range of quick connectors.

With a rapid increase of car ownership in China, the automotive industry has seen a rising demand for products manufacturers. Never before has the automotive industry seen such a demand: over a billion potential consumers, and that is not including BtoB vehicles or professional vehicles (trucks, buses…).

Due to these new markets, manufacturers of automotive components such as fluid transfers, injection parts or fasteners are now in high demand. Quality pieces are also necessary for the automotive industry, as car recalls have reached new records, with the public authorities more watchful than before to avoid incidents or security issues.

Chinese cars in greater numbers than before

Due to the rise of the middle-class, with a rising income, the automotive industry in China has risen sharply, and is now the first country in terms of registrations of new cars. China has indeed passed 23 million new car registrations in 2016.

Car registrations in china- Fluid Transfer Systems in China-car parts manufacturers in China

With the increasing number of cars in China, local companies (such as BYD) are now looking for an increase in production, with an increase of quality as well to compete with foreign companies, known to have a better brand reputation. As such, car parts, such as fluid transmissions systems in China can become a new popular item in cities where car manufacturers have settled.

As the demand for cars in China keeps rising, there are several things to consider. Firstly, Chinese people traditionally buy a car before getting married, as it is considered that the groom is otherwise unable to care for his family. Furthermore, cars are seen as a symbol of wealth and power, meaning brands associated with wealth or high-class will be more sought-after than other brands more democratic.

Car parts manufacturers, especially those specializing in Fluid Transfer Systems will need to take these pieces of information into account, establish a good pricing strategy to better their entrance into the Chinese market.

Branding in China


After entering the Chinese market, it is important to work on your branding strategy to avoid cultural mishaps and to get the customers to know you. In China, appearances matter more than in other parts of the world, and this is why your branding strategy will be so important, as your customers will choose or not to show your product.

Indeed, Chinese customers take great pride in their image, and how they are perceived. It is therefore necessary to succeed in turning your product in something Chinese people are comfortable showing to others, or showing their effects.

Branding in China will differ in several domains that are not usually covered in other countries, such as the name of your company, or what message it sends alongside your logo. Naming your company and translating the name, but the product or service it sells is an important first step in China. But it is not the last one.

There are many more necessities when creating a branding strategy in China: the brand awareness, the brand identity are but mere pieces of the puzzle that you need to complete in order to develop your brand in China.

Your brand visibility in China will be particularly important, as the more a brand becomes a new trend in social media or conversations, the more its results will go up. Although your campaign will be solely up to you, there are various ways to verify if it has worked through a brand awareness campaign, using various surveys.

Developing your brand in China is not something you can do overnight, as it takes time for Chinese consumers to learn about your brand, and what it stands for. More often than once, brands are analyzed depending on the country they are from (i.e. French brands will be luxurious, German products are durable etc.…). It is paramount that your brand is capable to go over that hurdle before you can completely develop your brand image, and fully launch a branding campaign in China.

To know about French lingerie

The nightie, which is also called baby doll, is a feminine nightwear. It has the shape of a dress with thin straps and is generally made of lightweight fabric like nylon or silk for the most luxurious models.

Often worn above the knee, the nightie has a decollete deep enough which makes it a very sexy garment.

Today, we find the nightie in all the departments of lingerie for woman. Considered a real asset of seduction, the babydoll is often part of the gifts lingerie for women offered on the day of Valentine’s Day for example.

The story of the nightie

The creation of the nightie is associated with Nancy Mecher, who created this garment in the fifties. At the time, this garment is mostly associated with pin-up. The biggest Hollywood stars like Marylin Monroe are displayed with in movies or photo campaigns. The babydoll wins in popularity. We are witnessing a small revolution in the world of women’s lingerie.

In the 60s and 70s, the nightie still evolves, shortening more. With the hippie movement then grunge in the 80s, the nightie is even worn by day.

Nowadays, the nightie shares the wardrobe with pajamas or nightgowns. This pretty dress, which is available in different materials and ornaments, remains a seductive piece that highlights the feminine silhouette.

Some current models

The biggest brands of lingerie propose their models of nighties, more or less sexy or elaborate. Transparency games, ruffles, frills, ribbons … the nightie is allowed all the follies.

Know more here

Audi mise sur l’e-gas en Allemagne

Pour le constructeur  allemand, Francfort sera l’occasion idéale pour évoquer son engagement en faveur du GNV comme énergie renouvelable, et plus spécialement de l’e-gas produit qui ‘incarne le mieux par le grand constructeur Audi.

En Allemagne, l’usage du GNV en matière de transports se trouve plus répandu qu’en France. Il s’agit d’un gaz naturel qui présente de nombreux avantages,  car il se montre moins polluant qu’un carburant classique. Le GNV préserve les performances du véhicule qu’il alimente. Que de bonnes raisons pour susciter de plus l’intérêt des constructeurs automobiles comme Audi.

E-gas : le produit Audi par excellence

Audi expérimente encore plus en produisant de gaz naturel de synthèse par différents techniques. On peut citer l’électrolyse et la méthanisation avec notamment de l’énergie issues des éoliennes. Certes avec un fonctionnement au schéma assez complexe mais l’e-gas promet avec l’énergie renouvelable.

Ainsi, chaque utilisateur d’une Audi g-tron se transforme en acteur de la mobilité durable en Allemagne. Considérer comme une compensation, ce constructeur aux anneaux alimente le réseau de distribution existant grâce au méthane de synthèse qu’elle génère, appelé e-gas, sur son site de Werlte dans la partie nord du pays.

Après la sortie officielle de l’A3 Sportback ainsi que l’A4 g-tron, Audi va ainsi mettre en avant sur son exposition de Francfort des A4 Avant mais aussi son A5 Sportback g-tron, témoignant ainsi que  la présentation se poursuit dans la série. En raison du manque de filière d’approvisionnement en GNV sur le domaine public dans le monde, Audi ne pourra malheureusement pas répandre le Rhin à ces nouveaux modèles.


Audi mise sur l’e-gas en Allemagne



As of April 10, you pay 1.6 yuan per kilometer, and time-based tariffs are based on the different times of the day. Didi Chuxing, the largest Chinese startup based on the sharing of a freight vehicle, launched in Beijing a time-based pricing system to encourage users to change their shifts from peak to quiet times Chinese media reports. Motorists will have to pay mileage and fare in time. Starting April 10, those who book conventional cars through Didi’s platform must pay 1.6 yuan (about $ 0.23) per kilometer as mileage. The time rate is charged on a different time basis. At peak times, morning and evening, it is 0.8 yuan per minute, and from 9 am to 6 pm it rises to 1 yuan per minute. Also, the initial price and the kilometer fare have been adjusted to encourage long distance travel. The original price for using a car through the platform has been increased to 13 yuan by the previous 10 yuan, while the mileage rate at regular times ranged from 0.2 yuan to 0.5 yuan per minute, the company reports. A recent Didi Chuxing significant date analysis revealed that in Beijing for people it was easier to get a car between 10 am and 5 pm with a favorable average of 83.2% Hours from 9 am to 11 pm when only half of people could find a car. Many motorists had finished working for that hour, but the demand for using a vehicle had not shown a drop in that time zone, and this had generated a shortage of supply. Didi also encourages users to share a car while traveling and grants a 38% discount to those who book shared vehicles, according to the company.

See Also Marketing to China and Daxue Consulting market research in China


Electric Cars in China

Power and Electric Cars in China, here are Chinese copies of luxury cars.

They are called « shanzhai« , this electric cars in China are made from the best product in circulation, innovating the production process according to the speed and savings.

Audi to three thousand euro? Yes, it can be found in the Chinese province. But be careful: the logo has a multipiece rim, and the speed does not exceed 26 km per hour. This was reported by the local newspaper Yangtze Evening News. In small towns and rural areas in China are beginning to see patterns identical to luxury cars, but fully electric cars in China so you can bypass the controls. And false. Or rather « different. »

Electric Cars in China: Copies of Luxury Goods

These products in China are called « shanzhai », or cheap copies of those who market in China could be called luxury goods and that sometimes for some specific characteristics, even exceeds models. The world of shanzhai follows a series of simple rules: do not draw from scratch but building on the basis of the best product in circulation; innelectric cars in Chinaovate the production process as a function of the speed and of the saving; share as much information as possible to facilitate others to add value to the process and not build if there is still no buyer.

s rules that favor the production from the bottom and do not recognize the market value of intellectual property. From this kind of « copy with Chinese characteristics » are saved only true luxury goods. As for the cars, excellence is the Maserati. But be careful. The Italian car company admitted yesterday that you have entered the Chinese market 20,842 defective cars. A complaint as the General Administration of Quality Supervision, the accelerator pedal hangs with consequences that can be very dangerous. Maserati has announced that it will free the pedal in question. But it is no coincidence that the news was reported by the media status information.

See also  marketing to china

Plein phare sur les rideaux auto

Les rideaux ont pour rôle d’habiller les fenêtres de la chambre d’enfant et le protégera de la lumière pendant son sommeil. Selon l’éclairage naturel de la chambre, optez pour des rideaux enfant plus ou moins épais, pour laisser passer plus ou moins de lumière. Avant de faire votre choix, il est important de bien mesurer vos fenêtres afin de choisir ceux qui s’adaptent parfaitement à la déco de la chambre des enfants. Certains rideaux enfants ne sont pas vendus par lot de deux, pensez donc à en ajouter plusieurs à votre commande selon vos besoins. Faites votre choix parmi les rideaux classiques à pattes ou à œillets, les stores, ou créez vos propres rideaux avec le tissu au mètre pour plus d’originalité et accessoirisez-les.

Quelle couleur choisir pour les rideaux enfants ?

Concernant les couleurs, tout dépend de l’effet que vous souhaitez créer. Adepte de la simplicité, choisissez des couleurs sobres en fonction de l’harmonie de couleurs dominant de la pièce, qui permettra à vos rideaux enfants de se fondre parfaitement à votre décoration. Envie au contraire d’apporter une touche singulière ? Relevez votre intérieur en choisissant une couleur estivale ou des motifs qui pourront créer un décalage intéressant. Cependant, si vos enfants sont contraints de partager la même chambre par souci d’espace, vous pouvez installer de jolis rideaux pouvant aussi bien convenir à une fille qu’à un garçon. Dans un premier temps, vous pourrez opter pour des teintes neutres tels que du gris perle, du blanc ou encore du crème. Vous pouvez également réveiller ces rideaux neutres en les personnalisant avec quelques touches de couleurs plus toniques. Autre solution, des rideaux de couleurs vives qui conviendront aux deux enfants tels que du jaune ou de l’orangé. Enfin, n’oubliez pas de vous pencher sur les mesures. Trop peu de personnes s’y intéressent et pourtant, primordial. La tendance est au rideau long jusqu’au sol pour donner une impression de hauteur, notamment dans les pièces basses de plafond. Si vous êtes dans ce cas, pensez également aux rideaux enfants à rayures horizontales qui permettront d’accroître la verticalité de la pièce. Et pour tous les soucieux des économies, vous pourrez trouver tous le tissus qui vous font envie à bas prix au marché.

Audi has 2 keys for its success in China: its name and its operational marketing

The German manufacturer has established itself in China with high-end models where premium customers are driving by staff who will quickly become the preferred limousine Chinese nomenclature. Moreover, The German car brand is translated phonetically by 奥迪 (Aodi). 奥 can mean « mysterious » but also « Olympic » or « Austria! « 迪 translates to » convince / light.  » This brand name is evoking great values in China and his part of its success in China

The boss of Audi, Rupert Stadler, did not return. Twenty-five years after its implementation in the People’s Republic, the German manufacturer is the premium market leader in the country. « Only a crazy thought in China Audi two decades ago, when we peinions for sale are 2,000 cars per year, says Rupert Stadler. But we followed the right choices for years. « The brand with the four rings has become a model of success in China, its largest market where it generates nearly 30% of its sales.


How to judge Audi in China: check its brand naming and follow its brand recognition

This success owes much to the intuition of a man, Ferdinand Piëch. The former head of Audi, who now chairs the Volkswagen supervisory board, the parent company decided in 1988 to settle in the country, convinced that openness to capitalism decreed in the late 1970s was a great opportunity. Competitors, first mocking, have fifteen years to realize … At the time it is true, the floor still belonged bicycles and rickshaws and auto sales of all brands, painfully reached 100 000 units.

But the brand image of the black Audi with tinted windows in China fades. Under the policy of « frugality » of President Xi Jinping, the government and the People’s Army decided not to acquire Audi sedans. The German brand, which has won new customers, claims not to have suffered from this decision. In 2013, Audi has been almost 488,000 vehicles in China, up over 21% year on year. Sales rose 14% in the first quarter 2014. The brand plans to greatly exceed the symbolic threshold of 500,000 cars sold in China in 2014. It already has the ability to push sales to 700,000. Moreover, the brand developed some great operational marketing decision in China, in particular e-reputation, brand recognition and sales acceleration which led the brand to take the lead.